Re: Carbon etc

David E. Le Vine - TreeO (david@treeo.com)
Sun, 17 Dec 1995 18:22:03 -0500

>IOHO we would like to give some comments concerning the recent carbon
>discussions. About the market: We started with the *47-steps* 3-color
>carbon 10 years ago and have spent nights and days with the R&D work to
>achieve a method that is both faster and more reliable, but still a true
>double transfer contone carbon on water color paper. The time spent to make
>our product known, in comparison with the R&D work, is like a *drop in the
>ocean*. Is it same for you? People just do not know what we are doing. It
>seems also that we are looking in the same direction for the market
>(museums, galleries, weddings etc) - perhaps it is somewhere else? There
>are many articles/ads in photo magazines, but that is more like giving
>information to like-minded than to market the product. Has someone tried to
>make a serious marketing?

Hans Nohlberg & Chia N-Loefqvist,

We have just started marketing after over seven years of R&D. Our process
is a single transfer 4-color carbon on Melinex (a white polyester base).
The base was selected for it's permanence (it was decided based on the fact
that the pigments would outlast paper unless properly stored) and
dimensional stability for registration. The goal was to achieve a
permanent alternative to conventional photographic prints. The prints are
not only beautiful, but virtual time capsules.

>Anyhow, recently we had a big international photo fair here in Gothenburg
>(Sweden). For the first time people could see prints such as IRIS InkJet,
>Evercolor, UltraStable and *true* carbons at the same time, side by side.
>It seems that the interest for this kind of prints has grown or, at least,
>become better known, much thanks to the printing development in digital
>imaging:>)

Wow! Wish I could have been there instead of stuck in the semi-darkroom.

>BTW we have seen wonderful UltraStable prints on water color paper made by
>Marc Bruhat, Le Sillage, Paris as well as by Charles Berger (shown recently
>in Finland).

What were the subjects? Would love to have seen them.

>We have been told that in Italy (Milan) there is someone
>making contone UltraStable. Has anyone of you seen this or has experience