U of S | Mailing List Archive | alt-photo-process-l | Fujifilm to take back "discontinuation" of Single 8 films

Fujifilm to take back "discontinuation" of Single 8 films



Fujifilm previously announced discontinuation of Fujichrome
R25N and Fujichrome RT200N in March 2007, and discontinuation
of processing services in September 2008. However, in response
to strong requests from a Japanese 8mm user group, as of 10
January 2007, they took back that announcement and "deferred"
the future discontinuation dates. They estimate a 5-year
extension for R25N and 3 years for RT200N. They also request
that the users understand the price must increase at this
point, since they will have to make new investment in
manufacturing and processing equipment for products whose
market rapidly shrunk in last years.

Based on their published amount of sales and nominal prices,
the total *sales* of 8mm films and processing service is about
$250k annually, and they can apparently repair their old
equipment to continue this business for a few years based on
this level of sales.

Official announcement (in Japanese):
http://fujifilm.jp/information/20070110/

Detailed response by Fuji to the 8mm user group (in Japanese)
http://mistral-japan.co.jp/fuji_070110.pdf

The user group (http://filmmover.exblog.jp/) sent in two
requests for continued services. In the requests, they also
requested to maintain the current pricing and even extending
product range by offering reversal films and motion picture
negative films in 8mm size. One request was regarding
designing and offering for sale a new 8mm camera. Many of
these requests are commercially not viable, of course, but
Fuji's response at least contained their good thoughts about
the possibility of packaging existing reversal films in 8mm
format after production of dedicated 8mm films becomes
inviable.