I invite you to join the ''Loosers Club'' of which, regarding any attempts to
market my own research into Direct Carbon some years ago, I feel to
be a founding member. Still, I was not depending on a great
financial success at this business for my livelyhood, so I just
shrugged and carried on refining what I had been doing since 1992 ,
the year when I first fell in love with the
special genre of the images of
Jose Ortiz Echague.
Your images on the monitor looked great, but then
there are thousands of good looking pictures up there, and maybe its trite to
say there's also much competition from already well established guys
in businesses with well earned reputations preceding them......
but, not many trying to market Direct Carbon.
There are a few choices to be considered
when deciding how to commercialize the results
from our Direct Carbon research :-
1. Write a book.
2. Offer a printing service.
3. Make Direct Carbon paper to
4. Assemble DIY kits for enthusiastic
amateurs to buy.
5. Run courses teaching and
promoting the work.
6. Make your own Direct
Carbon prints and promote them through exhibitions,
the Internet etc.,
7. Sell the whole lock stock and
barrel to a corporate company looking for
something new in which to invest.
Obviously, all of these strategies involve
work, time ,effort, money and faith in what you are trying to
The world is large. There is room for
Above all you must try to retain a sense of
humour, and keep failing.
''What does not kill you only makes you stronger.
'' ( Neitscher )
'' Slowly, slowly catchee monkey.
John - Photographist - London - UK.
Sent: Wednesday, November 28, 2007 3:14
Subject: RE: The Fresson/Arvel
side is bad, of course. I haven't done much about it at all.
I think it was
about half a year after I finished by direct carbon process, I changed job
and everything got pushed back and I haven't worked on it for quite some
time. The first one that I was going to do was for John Rudiak, but I got so
busy that I couldn't do it. I postponed it for a while but later we both
decided it's best for me to send his negative back first. A week after I
sent it back, he died in the motorcycle accident.
I kept saying I
would go back to gum or other direct carbon last summer. Now it looks like
it is going to be winter. I almost threw away by enlarger when I moved, but
I'm glad I decided to keep it, but I haven't set it up
Thanks. How nice of you to say so. I very much like your
Direct Carbon images on the w/s.
And how is your own Direct Carbon system business coming along
John - Photographist - London -