He scans his platinum and palladium images and adjusts the color and
tonalities so that they match the originals a closely as possible. He
prints them out in @ 5x7, two to a page on high quality paper and then puts
them into thos nicee bound books with the plastic insert pages bound in
that you can get at Office Depot. He also puts in resume and bio
information and a short write up on the platinum print. He then sends these
to the galleries handling his work. These are not a substitute for the real
thing, but a sophisticated catalog whereby the potential buyer can get a
quick look-see of his work and then ask to see specific images.
I talked to John Stevenson of the Platinum Gallery about it and he said it
was terrific. A real way to engage the buyer in a person's work. People are
often reluctant to ask the gallery person to start pulling out prints, but
if they see something that they like in the book, they can ask for
something specific. John thought it was a terrific marketing tool.
Dick Sullivan
Bostick & Sullivan
PO Box 16639, Santa Fe
NM 87506
505-474-0890 FAX 505-474-2857