Ström (strom_photo@usa.net)
Tue, 20 Apr 1999 22:19:21 -0400 (EDT)
ARE MAGAZINES AND OTHER PUBLICATIONS CURRENTLY USING DIGITAL INPUT. NOT!
THEY STILL USE PHOTOGAPHS PRODUCED IN THE TRADITIONAL MANNER.
Ström
Michael Keller <keller@wvinter.net> wrote:
Kevin O'Brien wrote:
> There is now way the digital tide will be rolled back. Within 10 years all
> film will be only available through an art supply house.
Bzzt! Wrong answer. Believe me, it will take more than ten years for digital to
be cheap enough to match the quality required for 4 color magazine reproduction.
Oh yeah, you can get a scanning back for your 4x5 and do table top stuff. But
only the top clients are prepared to pay the freight for that kind of quality
plus immediacy. Easier to have a Jobo and feed your client a beer while you wait
for the chromes to be done, or shoot Polaroids until you're blue in the face. Or
shoot a low res digital proof, then shoot film for the final. In the meantime,
good digital will not be cheap enough for field work, unless you're going wire
service to newspaper at 80-100lpi.
The joke is, everyone's yelling about digital, but it's already here, in the
form of those damn royalty-free CDROMs. Talented agency artists can use that
stuff to build some pretty decent layouts. It's not cover shots, but it fills a
lot of the need for stock photos or assignment work. And guess what? None of
that stuff started as a digital photo, it's all scanned from film.
Now someone by now is asking what the devil this has to do with alt-photo? It
comes back to availability of materials. And OOPS! How many people on this list
are already hand coating paper, or mixing arcane chemistries, or making enlarged
negs, or buying 60 year old cameras, to accomplish the ART they want to make?
While commerce drives the new developments, artists always make use of the
materials at hand.
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This archive was generated by hypermail 2.0b3 on Thu Oct 28 1999 - 21:39:32