Re: pricing


Judy Seigel (jseigel@panix.com)
Tue, 20 Jul 1999 13:19:58 -0400 (EDT)


On Tue, 20 Jul 1999, jewelia wrote:

> pricing, of course, is a forecast---...

A good point. But I think the *real* time-tested rule of pricing is,

If it doesn't sell, double the price.

I've heard lots of anecdotal "proof" of this principle. It also explains
much that is otherwise inexplicable about art prices.

My own rule is,

1. What amount of money would I rather have than this print,

and/or

2. What amount of money would I admit to accepting in exchange for it.

Judy

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| World Journal of Post-Factory Photography > "HOW-TO and WHY"
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