FotoDave@aol.com
Wed, 21 Jul 1999 10:55:58 -0400 (EDT)
In a message dated 7/21/99 1:36:00 AM Pacific Daylight Time, Altview@aol.com
writes:
> Gallery overheads are
> enormous. With a normal 50/50 split, prices have to be higher generally to
> make it worth the effort for everyone involved. A craft fair or small
rural
> gallery will not have these expenditures facing them each month and will
> generally not have a client base to support it. As such prices can and
> should be lower.
I am new to selling photgraphic prints (silver or alt. process) although I
have sold some paintings. With painting, each one is an original. With
photograph or printmaking, one can make multiple prints.
My question is suppose one sells through a gallery *and* through arts fair
and/or other means like mail order, internet sales, etc., due to different
overheads as mentioned above, can s/he price the same prints differently?
That is, can s/he price a print for $1000 in a gallery, but price it $700 if
purchased through his web site? Is it considered unfair competition or
unethical to the gallery?
If I am willing to sell a print for $1000 with a 50/50 split, that means that
I am willing to sell that print for $500, so if someone come to me and want
to buy my print (same photographic print), can't I sell it for $500 or $600
directly to the person? I am not trying to compete with the gallery, and I do
see it is unfair to them; but I just like to know how one should handle (or
avoid?) situation like this.
Thanks!
This archive was generated by hypermail 2.0b3 on Thu Oct 28 1999 - 21:40:37